Jose Marco of ISHVARA started in the leather world in Ibiza in the mid 1970’s. He was fascinated by the island and the artisans of skin, hippies and bohemians from all over the world, including the American hippies whom protested the Vietnam War. It was from this era that Jose crafted his particular style, shaping everything from skin treatment, pattern making, inking, development, the braiding of leather and much more. He was only 17 years old then, but it became his way of life.

In 1978 Jose was invited to participate in the fashion designers catwalk event of Ibiza showcasing shoes, accessories, and clothing. As he began creating new styles he had to change the type of skin he used, streamlining the styles and models. But in essence, his products retained the spirit of his beginnings – they simply never went out of style.

Exposure to the most beautiful and best quality skins provide Jose the inspiration that ensures his designs are always evolving. It’s this unending dedication to quality and beauty that have led to Ishvara being featured in some of Europe’s top fashion magazines (such as Vogue Español) and have gained Jose a following throughout Europe and North America.