Twelve years ago, LA’s own Nina Garduno launched the brand FREECITY with a simple T-shirt that read “FREECITY Neighborhood.” Today, the idea of that nabe has exploded into a 3,000-square-foot supermat on Highland Boulevard, complete with a workshop in the back that is well over twice that size. FREECITY is more than the comfortable sweats they are known for. While customers can purchase those and other products like buttons, posters and denim online, it is the supershop experience Garduno spends her days creating.
“I’m a designer,” she explained. “But I’m not a fashion designer.” Each October, the FREECITY store becomes and entirely different show based on a theme and everything from the artwork on the walls to the merchandise and sounds heard throughout the store become part of the installation.