maria cher
east coast: MARISSA GOLDFARB
marissa@findingsinc.com
west coast: HEATHER SLADE
HEATHER@FINDINGSINC.COM
maria cher stands for maria chernajovsky, the creative mind and founder of her own label in argentina before eventually gaining a global presence.
european legacy clearly influenced the landscape of buenos aires - maria’s iconic hometown - shines with his mood of put-together elegance, as a rewritten language, a celebration of raw and unvarnished, classical beauty, but with a new energy.
maria’s spontaneity powers her vision, she can intuitively put her feelings into her work, an individual discovery that encompasses eccentricity with normality, a sense where she is able to simultaneously lose herself to find herself.
much of her work is assembled like a collage, with this thrown-together casualness, immediacy, spontaneity and sensuality.
the collections can range from fairly simple, practical, while maintaining specialty in detail and proportions. late 70’s and 80’s shapes rendered with exceptional prints gorgeously hued with an in-your-face array of almost primary colors, graphic colors, all cleverly balanced with the right neutrals.
the masculine tailoring gives the right sense to everything else, almost man-sized, focused on the shoulders. classically tailored pantsuits with a charming update.
what’s remarkable about maria is that she expresses her freedom to create exactly what she likes. the feminine, the masculine, the outstanding and the simple. she is often placed between two perspectives, two sides, two apparently opposing sensibilities that she can embrace. it is the work she loves. no two ways about it.
