chufy launched in 2017, by sofía sanchez de betak (aka chufy). sofía was born in buenos aires, and is based in new york working as an art director and fashion consultant.
sofía’s love for traveling and fashion naturally progressed into the ready-to-wear clothing line chufy. inspired by sofía’s travels chufy focuses it’s inspiration on new destinations and the surrounding cultures. making sure to capture authenticity, chufy collaborates with traditional artisans to create bold traditional garments with an update for modern life.
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